Thursday, April 18, 2013
Indian Hospitality Industry 1
Wednesday, February 29, 2012

MyFootprints on Stone of Time…!
Sometime, in late sixties I completed my Higher Secondary education, keeping in view my marks my dad decided that I needed to go abroad, because the chances of getting admission in any of the Engineering colleges in India were rather remote. And any way deep down, who wanted to go to the engineering college. I was sure there was more to life than that. So destiny decided and I sang ‘Beirut here I come’. At that time Beirut was a happening place and to study there I felt like God’s chosen one.
Who knew then, that these were the first strides out that were taking me towards my “Karma Bhoomi”. The battle for survival had begun. Along this endless march in life, I met so many people that many of them I do not even remember now, but there are some unforgettable one who helped me pave the path of my life. I met a few who recast my attitude, touched the very core of moral fiber. Some infused my willpower with an extra drop of zeal to fight. I dedicate this blog to record the sweet memories of those great human beings with whom I was fortunate enough to work or was thrown together with by dear destiny.
Vinod Gulati: My childhood friend who I always thought was smarter and better looking than me. After school he decided to join the Army. He used to come home two times every year and that was like celebrating Dewali. Every day he would take me to CP for a treat to a new Restaurant - Gaylord, Labohim, Laguna, United Coffee house and other popular restaurants of the happening cannaught place area. This was my first brush with the world of Luxury, good food and bravery. While spending time together he would narrate his experiences in the Army OH! Army seemed like a dream world. I didn’t mind hard work ,fighting the enemy, any boy’s dream, and a passion with me and to top it all holidays like those thrown in Army seemed the way to go but my parents did not think so and that’s that. Well, Vinod was/is my hero. I wanted to be like him. Time passed, and Vinod remained my friend, philosopher and Guide .Although we don’t meet often enough now but he will remain my best friend forever.( Like my daughter would say my BFF)
· I did write about Bhisham Varma in my earlier blog. What can you say about a man who falls in the same category as Super Man, Spiderman and Phantom all rolled in one. He was the best swimmer for more than a decade in Delhi, his pole vault record at Delhi University is yet to be broken, phenomenal driver who could identify the name and model of a car blind folded simply by listening to the sound of the engine. He was a commercial Pilot as well and so much more. As for me, he was my Chachaji, a father figure; I looked up to him for directions in life. He gave me confidence, believed in me, guided me— whatever I am today is thanks to him. He was a visionary, a genius with an ability to turn his weakness into his strength. He was a charmer par excellence. He would have his biggest critics eating out of his hand within minutes, he was never scared to take on people /companies ten times bigger and come out a winner-always. He was like GOD by my side; even today after every achievement I feel his presence around me, I miss him because I know he would be really proud of me. He will always be my guiding spirit.
· Leila Varma: A beautiful, charming and highly disciplined lady is my Chachi (Aunt)-married to my Uncle Bhisham.A Palestinian Christen (Greek orthodox) Leila was every thing opposite (in good ways) to my Uncle. Highly educated in USA, very shy-she was forced to be my mother, sister and guide at a crucial time in my life. She never ever interfered in our work. I remember we had a manager called Saud who was working with my Uncle for many many years-once when Uncle was in London on business I caught him manipulating the restaurant bills and asked him to leave the restaurant and only come back after Uncles return. He got furious and rang up my Aunt complaining about me-mind you I was only an 18 years old green horn but Leila backed me up and asked him to come back after uncle’s return. She taught me the most important lesson of my life---while working in Beirut I was ordered by uncle to bribe Airline staff, government official and not only that I was forced to do things which I felt were unethical .Having no friend at that time, I started writing a dairy to give vent to my frustrations. Without realizing that Uncle was monitoring my each move. Being a masochist- on one page I toyed with the idea of death. By mistake the dairy fell in uncle’s hand and all hell broke loose. While my uncle was giving me a lecture on changing with the world (he was right in his own way), Leila interrupted and told me not to give in, but to fight for what is right, she said, “Virat you don’t have to change with the world but to work on changing the world to what is right”. Till date I have worked on what she taught and that has made me the man I am and mind you that most of the times makes me a misfit in this world. But I am proud of who I am.
· Judith Brewer: A ravishing blond from New York and a graceful walk from Paris- she was a real friend in that ‘friendless’ early world of mine. She was actually going out with a diplomat friend of mine and when I tried to date her she said, I was like a little brother. We remained friends till I returned back to India and thereafter; I could never locate her in this world. She was my teacher and a friend who taught me to write letters, but most important thing she taught me to be independent and learn to be my own boss. She gifted me dignity of living.
· Toni Campbell: A great friend, the man to whom I owe my sensitivity and gift of writing, especially to his younger brother Colin Campbell. Colin was young rebel with Jesus Christ beard and hair style. Somehow I was going through my own rebellious phase and we hit off well. He used to write very fine poetry. He helped me in converting my heart aches into verse. He first taught me to write poetry and then became fan of what I wrote. He was always a cool guy who promised to come to my wedding, dressed in a suit but no tie and shoes. We wrote our first poetry book together it was called “INTODUCTION”. Today he lives in Spain and takes care of his mother.
· Psyche Nigam: My boss in ITDC and A.K. Dave Assosiates. A vivacious, pretty and Hot-yes really hot lady. We were all in love with her- all her Management Trainees, her colleges and even her bosses except, obviously her husband (God bless his soul). She was real deliverer. Although she was just one of the many Dy Directors, but the fact was that she ran ITDC. She was a go-getter and I was her assistant. She taught me to be a hotelier. She was multi tasking from training to planning to running of Hotels. Actually if you think about it, her exit was the first nail in ITDC hotels coffin. I was her “Golden Boy” and the lady was really fond of me and she was very unhappy when I left her company for another Job. She is a great Lady maybe the best .I will always love and respect her and will be ever so grateful for her guidance and training.
· Kissan Mehta & Vjay Mallya: Together they have played a very important role in my life. Kishan Mehta President UB group gave me a break to head his Fast Food Division and start a pizza chain under the name Pizza King in 1983-84.I was working for Milk Food at that time and when I came to know that McDowell & Company is planning to come into fast food industry. I felt cheated as I wanted to be the first one. I dared and called Mr. Mehta’s office and as luck would have it he came on the line and called me for an interview and rest is history. He is the man who brought Coca-Cola to India. A great manager. He gave me total freedom to run the chain the way I wanted. We became so successful that we were written about in Times and Newsweek & India Today wanted to do a cover story on us. It was because of Pizza King Mr. Mallya is even today called The King. Mr. Mehta’s guidance helped me to open the first pizza chain in our country successfully and that gave me tremendous confidence and my abilities as a manager were put to test, successfully.
· Vijay Mallya on other hand was a Prince Charming, a ‘Dare Devil’ and ‘Great Human Being’ all rolled into one. He was proud of us and on many occasions he said that to me. He believed in us to an extent that he lived, breathed and ate pizza from Pizza King like it would go out of fashion. My interaction with him was limited, but at every stage we interacted he was always surrounded by self centered coterie of managers who misused their position for their personal benefits. And it is my belief that is the reason Vijay Mallya a man of vision, who came out with outstanding concepts like soft drinks (Thrill, Rush and Sprite), the first highly successful fast food chain Pizza King and an amazing King Fisher Airline could not overcome the difficulties. Even today I am emotionally attached to Vijay Mallya and his vision and it hurts to see yet another of his passion – the Kingfisher Airline slowly going to dogs. I hope for the first time he himself buckles up to fight it out. What I learnt from him was he gave his involvement with his new projects was total but along the way he got over them and started looking for new ideas like a child would do with an old toy when he found a new one .If he is still determined to beat his father’s achievements. Then he must realize that it is not just starting a new project, but what matters is how each one of those gets converted into a successful venture,by following them through thick and thin. May be I say this because all the people attached to Pizza King are all doing well individually today but all still miss Pizza King a Lot.
· Richard Rekhy: When I was working as GM at Centaur Hotels I met this very humble and polite auditor representing renowned firm RSM . Richard was their managing partner, Northern India. Richard and I became very good friends. Even after I left Centaur and joined JP hotels he was my friend and financial advisor. Although we did not do any business together but we interacted on daily basis. Richard was the one who forced me into Hospitality Consultancy. His boss Mr. Ratan S. Mama had a great regard and believe in Richard and in 1996 we floated a company under RSM- Ratan Mama Consultants in collaboration with Pannell Kerr Forster first professional Hospitality Consulting firm in India. Being a Restaurateur and Hotelier my ability for deskwork was limited. I was hard core operation man. It was Richard with his uncanny support that not only in guiding but even in writing reports with us that established us as the first Professionally Managed Consulting Firm. Within six months of starting of the company Mr. R. Mama passed away and his son who was supposed to be my under study by default became my boss. Following next two and a half years were tough, we did about 57 small, large and medium projects/assignments and all those were successful because Richard’s supported us. To be précis he had a major role to play in turning me from hardcore Hotel Operation Professional to a Professional Corporate Manager. My ability to look at projects operationally, financially, administratively is his training. Today Richard is heading KPMG as their COO. God bless him.
· K K Sharma: I became friends with this maverick lawyer from high court when I was working with JP’s. He has a great ability and fire to win legal battles which also gives confidence to his client. After leaving Regent Mumbai when I open my own restaurant he was there to help me. The loosing restaurant saw all my fare wheather friends vanished into the blue, except for KK. He not only supported me but helped me in so many ways to stay afloat during the times of monetary stress. His unflinching belief in me - when everybody, including some of my family, lost confidence in me he was there for me and that’s something I will never forget. He taught me the real meaning of a good friend. You are not rich if you have too many of them just a few true ones makes life worth living.
Written by Anil Chak & Virat Varma
Monday, January 30, 2012
Le Bua Hotels & Resorts, Bangkok.

DISCOVERY OF NEW GALAXY
Back in 1999 it was indeed a matter of pride to become the first Indian ever to be approved by REGENT HOTELS for the post of General Manager of their Hotel which they were planning to open in Mumbai - It is besides the point at this juncture that I was then working for the promoters of the Regent property as Chief Operating Officer. The Regent Mumbai when launched was considered as a brand which re-wrote the service standards for the country, and was rated as the best new Hotel by the Conde’ Nest.
All what I say is because I am quite in a position to make such a statement freely and unhesitatingly as I am not only aware of the world service standards but also of various aspects that are involved in developing these services.
My Story about ‘Lebua’ begins with a phone call from Samir Puri – a very dear friend and owner of Lotus Pond and many other restaurants in Delhi - requesting me to meet a friend of his named Deepak Ohri who represents a fairly large and reputed Hotel chain from Bangkok, who were keen to come to India, and whether I could be of any help in the process. This meeting with Deepak Ohri was arranged in Mumbai at Grand Hyatt. As for me, it was more of a courtesy call, simply because Samir wanted me to be present in the meeting for the reasons of my understanding of the hotel industry at macro level and awareness of the dominance of Indian Hospitality Industry by the American Hotel Chains and that the brand world was already crowded - Under such circumstances how viable it would be for a lesser known brand from South East Asia to venture into the Indian market, was the issue.
With his disarming smile and positivity Deepak appeared to be the perfect picture of a man on a mission. He tried to sell me the product, but what excited me more, was his exalted vision, attitude and determination. He was sure that what he had created was the best [He reminded me of my times when I was setting up the Pizza Chain with Dr.Vijay Mallya] and was very clear of his journey and direction. Our fifteen minute meeting lasted for more than two hours as I really wanted to know more and more about this young man and his discovery. To be frank, I was pretty much impressed by him rather than the Brand and I wanted to be a part of what he was doing and also of his future plans.
Convinced with Deepak’s presentation, I made up my mind to get him a Hotel and as the luck would have it a 400 room property in Dwarka Sec 10 was looking for a brand. As I had a very convincing case, we decided to visit Bangkok to assess the Brand and rest is history.
Lebua Hotel Bangkok- A 370 Plus Suite Hotel Has Redefined
Luxury, Glamour and Service.
We drove from Airport with flashing Police escort all the way to the Hotel. On arrival Special Ladies escorted each and every guest to their particular room, explaining everything about the Hotel and Bangkok.
The wondrous ‘Lebua’ started hitting us very slowly. The late night flight landed early morning Gaurav (Director in Dwarka Hotel) and I decided to take a little tour of the Hotel and have Break Fast. The Hotel was very busy and bubbling with activity, as expected breakfast room with nearly 175 cover was full. Two smart Hostesses were attending to all the guests, trying to accommodate them. One of them - very politely - asked me my room number more as a conversation and with a fleeting look gave some instruction to her associate. Next we saw Restaurant Manager a Lady executive was with us in a jiffy she took us to a table about 15yards from where we were standing. I could see the guest leaving the table, but before we could reach, the table was cleaned and properly laid out - a lesson in efficiency. The BF buffet was unbelievably the most elaborate spread I had ever seen – and we would not do justice to even one third of it.
Being a hotelier I have spent most of my life and money visiting and eating out in various hotels across the world but my experience with ‘Lebua’ was really an eye opener. I thought Regent Hotels were the ultimate, but for me ‘Lebua’ redefined the service standards. May be it was wonders of Southeast Asia or was it Deepak’s vision.
Over a period of time I made several trips to Bangkok and stayed at ‘Lebua’. Each of my stay was a unique experience, for one I always saw the staffers fully prepared to greet the guests. While dining we never had to call a waiter for pouring water or clearance. They were there but not noticeable. I found them monitoring movement / development of the guest on the table from behind the pillars in a very subtle way.
I never saw the house keeping staff tidy up the room, yet every time I returned, the room was fully serviced. Every staffer, every executive was completely dedicated towards a singular goal to serve the guest.
As for the food, four Michelin star chefs were working in unison to control the quality and presentation of food. I never saw food better presented, their Breakfast Buffet was one of the largest I saw. It reminded me of Sunday brunch at a well-known US hotel resorts.
Written by Anil Chak & Virat Varma
Sunday, March 20, 2011

MY UNCLE’S MUSTACHE &
CHICKEN TIKKA MASALA (CTM)
For some years in the recent past I have been hearing about this great ‘English’ invention of an original Indian dish called CTM, which has now come to be known as "Britain's True National Dish".
The story begins in early 60’s in Beirut, the capital city of Lebanon where my mentor, my guru, my uncle Bhisham Varma lived…
He was wild restless & rebellious from the very beginning. At the age of 21 he had three Harley Davidson of his own. He had a knack for repairing cars; motor cycles and all kinds of motors. It is because of these qualities my father wanted to send him to Rolls Royce for training on completion of his graduation. He was studying in Hindu College-Delhi. Due to his rebellious nature (during the final practical examination) he tried to reason with his professor defending his own method of solving the practical which was different than what his professor had taught, after lots of reasoning and altercation, when the professor didn’t agree with him then my uncle told the professor to his face, “Sir, If you have not seen London, it doesn’t mean London doesn’t exist”. The livid professor ‘failed’ him. After this incident he lost faith in the academic system and refused to study any further.
Beside the restaurant chain, we also ran a very large flight kitchen operations that catered to Air India, PAN AM and BOAC (now British Airways). In fact, outside India we were the largest Indian food caterers in the world. Our Indian restaurants were the single most popular and renowned chain in Europe and the Middle East, with branches in Cyprus and London. It was called ‘Sirena- Indian Restaurants and Flight Kitchens’.
I remained under the tutelage of my uncle for eight years,during which I observed, prepared, entertained and once in a while even tried Indian cuisine -Life was good, I was happy.
In 1969 when I went to Hounslow-London to look after ‘Sirena’, TCTM was added to the menu. It was an instant success and soon it became a hot seller on the menu. The standard order with TCTM was stuffed parantha and half Chicken Tandoori.
TCTM was available at Sirena only till 1994.After which Sirena in London closed the same year, and I have enough feed back to believe that TCTM was in demand for a long time and that every restaurant made efforts to develop their own version of TCTM. Some Bangladeshi restaurants even went to the extent adding tomato soup to the replicate the taste. Sirena is still open and operating in Beirut under the name 'India'.
Those days we had a tie up with Air India, they provide us with menu covers for our restaurant. For reasons of posterity I still have one copy of the menu cards. A scan of which is placed below for all to see and draw their own conclusion about TCTM that was made by Sirena chefs and served with pride in London during 1969 to 1994.
ENDS
Written by Anil Chak & Virat Varma
Tuesday, June 29, 2010
Dream Gone Sour
The McDonalds
My exposure to McDonald restaurants started in 1977-78 when I visited
Q. Why is it acceptable for burgers to be kept for up to 10 minutes before being disposed of? If this is considered to be a safe way of handling cooked meat products, are you saying that such products are kept at a constantly high temperature (presumably above 70-75 degrees C) to ensure that they do not deteriorate, and are therefore 'piping hot' when served and eaten immediately? Also, can you please reassure me that your products are adequately cooked by saying how long they are cooked for?
Follow the link below:
A. Many factors have to be taken into account to provide a delivery service, for example the length of time taken for the staff to reach their destinations to ensure hot fresh food in the quickest time. As a company, McDonald's feels that it could not adequately meet these goals at the present time.”
Written by: Anil Chak & Virat Varma
Sunday, April 18, 2010
When Nature Calls
I can still recall those vivid childhood outings with my mother. Every time, just before stepping out of the house for a drive, or a trip to market, our mother would absolutely insist that all of us (we are five siblings) must visit the toilet as we may not find one in town, besides it was bad manners to use a wall or a corner. Interestingly enough the situation remains – well almost – the same even today, as we still do not know where to look ‘when nature calls’. Once we are out of our homes, ‘The Toilet’ factor still haunts us...!
Recent times have witnessed burgeoning population of malls, shopping centers, restaurants, cafés like never before. To match this growth we have a cheering population to enjoy these high profile world class eateries. Behind all the glitz and glamour it is unbelievable how we have missed out on upgrading the basic facility for urban population i.e. a nice, clean, functional ‘Public Toilets’ OR ‘Rest Rooms’ as they call it in the west.
I find this platform most suitable to address this fundamental need of all humans and the law and the norms that govern the Industry of restaurants, cafés, bars, lounge and eateries. A study conducted by Global Hospitality Consultants has revealed some startling facts on the subject. In
“Every eating house requires proper toilet facilities for their guest and if an outlet has over 100 covers, it will also need to have not only proper locker rooms, but also separate staff toilets for both gents and ladies”
Ironically enough the situation in reality is very different. Here are some disturbing revelations of the GHC study:
· Our study found that the most up-market restaurants are the ones located in the shopping centers and malls. These restaurants per force follow legal requirement - not out of respect for the law & rules made by the government, but the class of the visiting guests in their outlets compel them to create this basic requirement.
· Most of the cafés located in
· Major International fast food chains boast of highest standards world wide, but when they confront the Indian system & people, they start wilting- why? is anybody’s guess. Forced, pushed and tossed around, they start ‘loving it’. As the time passes by they mould themselves to become as incorrigible as the system here.
The World Standards
Any premier food chain serving 1000 /2000 covers / meals every day, any where in the world will always have minimum of 3 to 4 urinals, 2 toilets (including one for handicapped guests and a similar configuration goes for ladies. In contrast what we have in
Flouting these norms anywhere in the world would mean ‘closer’ any where in the world. But in our
· All Indian sweet houses with Indian fast food who boast of phenomenal
sales have pathetic wash rooms. Just as a token, in the name of rule, there is a small poorly maintained toilet for a 150/200 cover restaurant with flush system not working or no running water. Little attention is paid to hygiene standards. We are referring to some of the well known cash rich Indian fast food chains and sweet shops. Will someone tell these filthy rich owners that how filthy is their RESTROOM or are we used to filth & grime with no nostrils.
· The sad part is that most of these toilets are so badly maintained that they only add to the deteriorating of standard hygiene. There is no soap in the dispenser, no water in the faucet, no toilet paper in the ring or napkin in its place and a hand drier that doesn’t work. What a shame! What Mockery! What anguish! What stuff are we made of?
Are we a country of self opinionated bull shitters? Let’s ask ourselves this very moment.
Due to sub human hygiene conditions of toilets in
GHC has taken upon itself the task of sensitizing both intelligentsia and the government about the critical need to address this problem at the same time GHC accepts responsibility to offer solutions as well.
GHC Recommendations:
We strongly urge the government and other social bodies to:
1. Promulgate a law for:
a) For all new restaurants that are coming up, and
b) a separate law for existing eateries, with a separate set of rules keeping in view the conditions and space constraints.
c) To set up an advisory committee consisting of hospitality professionals, Doctors and qualified health officers to scrutinize and clear all new projects and proposals by majority secret vote. Thereafter it can be forwarded (with the Committee Recommendations) to appropriate government authority for final stamp of approval.
2. The government must authorize the committee to carry out inspections of all eating houses based on the draft of guidelines.
3. Subject to approval, all restaurants licenses must be canceled after giving three months to rectify the situation.
4. For non-compliance after 3 months the license must be canceled for minimum three years.
This is a simple and workable solution, we are confident that our Government will find substance in these overtures. As for GHC it will always remain willing to make its humble contribution to lift the standards of the Hospitality Industry in
Written by Anil Chak & Virat Varma